Creating content without SEO is like building a space rocket without fuel. Having engaging content is one thing but making sure it shows up to the proper audience to boost traffic, and leads require a lot more strategic content marketing planning. The main goal should be to answer what searchers have questions or problems they need the information to resolve. Knowing the proper intent of the searchers is the key to becoming relevant and performing better in ranking search results. Below are some elements to help you develop a solid content marketing strategy for SEO.
- Define Audience – first and foremost, you need to identify who your target audience is, and using Google Analytics is essential to look at organic search visitors’ demographics and behavior.
- Content Topics – through keyword data from Google Search Console and other SEO tools, you will need to map out topic categories that are relevant to your business; some of them may be directly related to your products, and others may be related to your audience.
- Keyword Selection – now that the topic categories have been defined, you will now need to pinpoint the broad, mid-tail, and long-tail keywords that should be tailored to each of the pages using keyword research tools.
- Optimization Plan – once keywords have been selected, one needs to lay out the metadata on the pages that need to be optimized including title tag, meta description, header tags, image alt tags, schema markups, and more.
- Track Performance – Lastly, once everything has been set up and ready to publish the content, don’t forget to use tools to track its traffic, engagement, ranking, technical, and backlink performances.
The 5 key elements of content marketing strategy for SEO include defining your target audience, content topics, keyword selection, optimization plan, and tracking your performance.