Making sure you did your SEO keyword research best practices and identified a long tail keyword with enough search volume with low competition as the primary keyword that you want to target for the landing page you are optimizing for. Place your target keywords closer to the front and keep brand terms in the back if you are targeting nonbrand keywords (when targeting brand keywords, obviously this is not the case). Do not keyword stuff or try to add as many keywords you want to target to the page title tag as that may lead to penalties in keyword ranking drop and organic traffic drop.
2. Entice Clicks
It’s best practice not to optimize a page title just for search engines to rank keywords, it’s more important to write so that readers will understand and be attracted to click on your listing. Using brackets, hyphens, upper cases (avoid all capitals), numbers, emojis, “&” vs “and,” and keywords like “FREE” can help boost the SEO clicks.
Make sure you keep the page title length within 60 characters so that it does not get cut off with ellipsis in mobile or desktop search results or allow it to rewrite for you. When the page title is cut off, people may not understand what you have to offer and are less likely to click on your search results.
Each page should have its unique title tag. When two or more pages have the same page title, search engines become confused and are not sure which one should have better rankings, sometimes it may think you are purposely creating duplicate content which can lead to ranking drop penalties.
In summary, it is best to keep your page titles to target one primary keyword, attract people to click, keep it short, and make sure every page has a unique page title.
If your business has a physical location, you need to know that doing the fundamentals of SEO will not obtain the best keyword ranking results. Your effort needs to focus more on the local areas where your customers may be interested in you. Below we will share the local SEO ranking factors that will help you appear in your competitive niche market.
First and foremost of the ranking factors, the Google My Business listing plays a big part in helping you appear in the Google Maps search result. Below are some of the fields:
Business – what is your business about and what do you offer to your customers
Opening Hours – make sure this is always accurate even during holidays, when you decide to take off, or other miscellaneous changes to your work schedule
Physical Address – make sure you claim and verify your address
Contact Number – the phone number that customers can contact you through
Category – picking relevant primary and secondary categories are essential, and you can select up to 9 secondary categories
Reviews – make sure your reviews are positive, ideally above 4-4.5 stars, and make sure to respond to your customers’ feedback including negative ones as this can make an impact on the future of your reputation
Photos – visuals will help clarify any questions that customers may have about your service or products and can help attract them
Like regular content SEO ranking factors, you must have relevant local search queries embedded on your landing pages. Information regarding your business such as your name, address, and phone number (NAP) can help Google determine the distance of your business that can show up in local search engines. Adding keywords like “near me”, city/state, neighborhoods, and intersections can help local search engines know immediately that your content makes sense to show up in their area. More importantly, creating locally related content such as blogs, news, articles, videos, graphics, and announcements can help your local community which tells search engines you have authority in a specific area.
Ensure your reviews are positive, ideally above 4-4.5 stars as it creates trust, reliability, and legitimacy. The total amount, frequent addition, diversity of review topics, authority from professionals or experts, and format are part of the keyword ranking factors. Understand there are Google My Business, Third-Party such as Yelp for restaurants, and First Party reviews such as local publications. Make sure to respond to your customers’ feedback including negative ones as this can make an impact on the future of your reputation.
Just like any other website, you must have backlinks coming to your website. However, the links for local SEO should be more relevant from a local perspective such as local publications, directories, community websites, blogs, and event pages. More importantly, having high domain and page authority links means these links have several links from other high-traffic incoming websites. The anchor or link text that targets local search queries can help even more.
Citations or online directories are just like traditional yellow pages. It’s all about accuracy, how many listings, quality, and relevance of the listings to your business. Making sure you have consistent information across all directory and citation listings will help reassure search engines that your business has no incorrect information and is the official one.
Like the regular search engine result ranking factor, CTR is very important. On top of that, not all searchers will click on your website so making mobile calls or finding directions are also important. Lastly, even social media check-ins are positive signals to search engines that your website or listing is what users want.
The 6 local SEO ranking factors include Google My Business, content, reviews, backlinks, citations, and behavioral signals.
This is the paid version from Ahrefs. It can allow you to insert multiple keywords for different countries and language selections with tags (keyword group labels) to help organize the data. Once it is set up, one can see the following metrics:
Visibility – what % of the clicks go to your website
Average Position – average keyword positions from 1-100
Traffic – estimated monthly organic traffic to the website
SERP Features – the amount of different search engine result features that are displayed
Positions Movement – shows the number of keywords that have increased or decreased in position
Keyword Difficulty – how hard it is to rank in the 1st-page keyword positions based on backlinks data from the top competing websites
Tag (Keyword Group) Summaries – see how keyword groups are performing in terms of visibility and keyword movements
Grossing Keyword Movements – short-term and long-term changes in keyword rankings
Cost Per Click – average price advertisers pay per click
Clicks Per Search – the number of different search results get clicked
Return Rate – this metric shows how many times the person would search for the same keyword in a 30-day time frame
Google Search Console is incredible for checking keyword positions with simple filters, Ahrefs Rank Checker can provide additional information such as backlinks and estimated traffic, and Ahrefs Rank Tracker has even better features such as to see overall visibility score, keyword group performance summaries, and even unique metrics such as clicks per search and return rates.
More and more websites are competing for Google’s SERP (Search Engine Results Page), and if you’re not ranking on the 1st page or even in the top 3 or 5 positions in the future, you’re probably not going to get much traffic coming to your website. Below we will show you how to improve SEO ranking on Google’s search engine.
1. Quality Content
Some say content is king and some disagree, but in the end, everyone can agree that content is essential to SEO no matter what. Without engaging content, it doesn’t matter if you improve your website through optimization, have fixed technical issues, or acquire several backlinks.
Value – One must write content that has value and can answer searchers’ pain points to help them solve their problems or make decisions.
Unique – The content also needs to be creative, unique, and has a solid call to action to take readers from being attracted to going on to do the next step for your business or services.
Update – Content needs to be consistently updated, and new trending content can also be created.
The next most important thing to improve SEO ranking is to make sure your content has all the proper metadata or organized data for crawler elements optimized including:
Image Alt Tags
Make sure your website structure is easy for crawlers and readers to find the information they need. How you place links in the top navigation and sub-navigation will impact the pages’ SEO website authority and ranking as well.
Images – images that are too big can slow down the page to load
Cache – the way search engines can store your web content without constantly redownloading can reduce the amount trips back and forth between servers
5. Search Intent
Ensure your content addresses different search intent based on each respective keyword. The intent can be defined by the types of content that appear in search results and how you format the content itself can improve its chance of being listed in the search results.
Awareness – if it’s informational website content such as from blogs or other third-party media sites, more trending these days are the quick answer and people also ask for results that reflect voice search behavior
Consideration – this one can be tricky but generally when there is comparison and review content in the search results
Purchase – when there are eCommerce websites or pages in the search results which the goal is to make the searchers buy something
The reason why Google was able to outcompete its competitors in the past was simply its link algorithm. They even tried to remove this from their algorithm and only realized their search results would display poor-quality content. Without backlinks, you will not rank high or fast in a short time frame. The quality or high authority backlinks from websites with a lot of traffic or backlinks are better than getting several backlinks from low-quality or traffic sites.
To have strong keyword rankings in Google’s search engine, one must do the following: build quality content, optimize metadata, create a clear website structure, fast page speed, intent-driven content format, and high-quality backlinks.
There are many free SEO keyword research tools out there, but none of them are 100% accurate. This is why one must use multiple tools to obtain the most amount of keywords and improve the accuracy of the data. Below are some of the best ones that we put together.
This is one of the best free SEO keyword research tools used for paid search primarily and can help discover keywords and identify search volume changes for the past few months or years. One can also see the competition from other websites and the average CPC (cost per click) ad spending so SEO can help reduce the costs for the PPC targeted landing pages.
Another one of the best free SEO keyword research tools is Ahrefs Keyword Generator. It can let you discover not only keywords for Google, but also Bing YouTube, and Amazon. It will also tell you the difficulty of ranking the respective keywords based on competitor backlinks on the top search results. Alternatively, the paid version has a lot more capabilities such as CTR for both organic and paid search, global search volume by country, see parent topic or categories sorted out for you, see search result from competitive landscape, see Yahoo, Yandex, Baidu, Daum, Naver, and Seznam search engines.
If you have duplicate content, Google doesn’t penalize your website for it, instead, it may not index your content meaning less SEO traffic can come into your website. On the other hand, backlinks may be built to the wrong version of the content causing link equity dispersion. This is why you need SEO checker tools to identify these content issues.
Duplicate SEO Content Checker Tools
Maybe your website has tons and tons of pages, and it will take some time to go through them to identify which ones are duplicates. Good thing we have identified a few tools that can help you save time and eliminate the content from impacting your SEO performance.
This is a great tool to check if your internal website has duplicate content. This tool can also help you identify which pages are more important.
Probably the most popular tool to check if there are internal and external websites using the same content. Its paid version can also allow you to check unpublished content and can notify you if there is new duplicate content.
One of the topics is technical SEO audit tools for a reasonable price. This tool can allow you to set a content area to be scanned for duplication and have a side-by-side visual comparison feature. You can even control the duplicate content % threshold.
It is certainly not easy to write compelling content especially one that needs to be engaging and perform well for organic traffic. The ultimate goal of content is for the readers to take the action that your business will benefit from. Below are some guidelines and tips on how to write SEO-friendly content.
The whole point of writing SEO-friendly content is to ensure the content website will land on the top keyword ranking positions to achieve significant organic traffic volume to the website. This will require keyword research and proper content structure to match the searchers’ intent.
1. Keyword Research
Before writing SEO-friendly content, you must do your homework by conducting in-depth keyword research. You need to establish guidelines and tips to identify the right topics and keywords that will target the audience that you want.
Choosing the proper keywords is essential to having a successful content publication and below are the criteria:
Search volume – is it enough volume/traffic for you to achieve your ultimate goal, understand that even at position 1 you can roughly obtain 20-30% of the search volume
Search Intent– why are people searching for this keyword? Are they in the awareness, consideration, or purchase stage
Competitiveness – are there many other top authorities competing for websites targeting this term including paid advertisements being invested
Make sure to have a clear writing structure guideline and tips with the following elements for your SEO-friendly content:
Introduction – give a brief clear intro to explain what your readers are about to read
Body – this is the meat of the plate; give the readers the full and detailed information but make sure it’s clear and concise as well
Conclusion – summarize the main points to help readers remember and take away at least these essential information
Your title determines how much traffic will enter your SEO-friendly content page. It needs to have the following elements to help the content perform well in search results:
Target Keyword – properly place the target keyword(s) within the title
Character Count – the title cannot exceed and be too short of the 60-character space limit
Your headings are going to be the next top important writing tip. If your content is extensive, it’s best to break it into separate subheadings and paragraphs. Make sure there is only one H1 tag, and the rest of the subsections should use H2, H3, etc. as necessary.
Keep the paragraphs short with about 2-3 sentences and feel free to use other advanced SERP feature-friendly format styles such as the below:
5. Transition Words
It’s important to use these transitional words so people can easily read quickly from one paragraph or sentence to the next. Some examples are below:
6. Word Count
There is no definitive number for the number of words you need on a page however it is best to have around 300-500 words minimum and up to 1000 words is ideal for suitable long-form content.
7. Internal Linking
One of the most overlooked guidelines is to figure out what other content one can link from and to that already exists on your internal website. Look for related topic content and feel free to adjust the textual content to create opportunities to interlink if the opportunity isn’t there already. This can greatly help boost the pages with the most links as search engines can attribute more traffic and value to your other pages.
8. Cross-Channel Amplification
The quickest and best way to get your content out there is through other marketing channels including the following:
To write SEO -friendly content you will need to have proper guidelines for keyword research, title, heading, paragraph, transition words, proper word count, internal linking, and cross-channel amplification.
Creating content without SEO is like building a space rocket without fuel. Having engaging content is one thing but making sure it shows up to the proper audience to boost traffic, and leads require a lot more strategic content marketing planning. The main goal should be to answer what searchers have questions or problems they need the information to resolve. Knowing the proper intent of the searchers is the key to becoming relevant and performing better in ranking search results. Below are some elements to help you develop a solid content marketing strategy for SEO.
Define Audience – first and foremost, you need to identify who your target audience is, and using Google Analytics is essential to look at organic search visitors’ demographics and behavior.
Content Topics – through keyword data from Google Search Console and other SEO tools, you will need to map out topic categories that are relevant to your business; some of them may be directly related to your products, and others may be related to your audience.
Keyword Selection – now that the topic categories have been defined, you will now need to pinpoint the broad, mid-tail, and long-tail keywords that should be tailored to each of the pages using keyword research tools.
Optimization Plan – once keywords have been selected, one needs to lay out the metadata on the pages that need to be optimized including title tag, meta description, header tags, image alt tags, schema markups, and more.
Track Performance – Lastly, once everything has been set up and ready to publish the content, don’t forget to use tools to track its traffic, engagement, ranking, technical, and backlink performances.
The 5 key elements of content marketing strategy for SEO include defining your target audience, content topics, keyword selection, optimization plan, and tracking your performance.
Maybe your client or reporting managers/boss are not finding your on-page SEO reports useful. They are not even probably spending the time to review them after you put so much time into them. Here we will help you make a free sample SEO report format to catch their attention and provide valuable insights and recommendations. This way you can obtain more clients and make your senior leaders happy with your output.
The most important thing to figure out first is the objective of your free sample on-page SEO report format. The different audiences may want different insights they want to receive from a report. Some of the goals may include the following:
It’s essential to note the focus on too many goals and just a few. Understand that some of the goals can help support other goals so knowing how these goals need to impact one another is the key to building a successful SEO campaign.
Establish KPIs (Key Performance Indicators)
If you want to convince most people in business, then you must use numbers and data. To avoid being challenged and questioned consistently, use numbers and data because they are absolute as long as accuracy isn’t an issue. Below are some KPIs to consider:
Ensure your free sample on-page SEO report format is professional by making it easy to read and follow. Ensure the KPI data are placed logically in correlation to one another so they can easily see the big picture that connects them. Use clear headers on the top and divide them into separate sections for the detailed information at the bottom. The readers should be able to find the information quickly and easily.
The next most important part of a free sample on-page SEO report format is the insights and recommendations that you can offer to your report viewers. It’s important to summarize these and prioritize them by the level of effort and significant impact on their KPIs. Make sure the next steps are clear and broken out into multiple steps.
How to Make Free On-Page SEO Report
Before creating your free sample SEO report format, you need to do the following:
Setup Google Search Console, Google Analytics, and the SEO tool that can monitor keyword rankings, technical issues, and backlinks
Create a reporting sample template using PowerPoint, Excel, or Word document
There are 2 ways to build an SEO report and below are the steps to follow:
Connect the tools’ API to integrate the data
Select the platform (Google Data Studio, Power BI, tools’ dashboards, etc.) to integrate the tool data
Customize the design, KPIs, insights, and recommendations
Figure out which KPIs data are in which tools
Filter the data by using the same time frame you want to measure daily, weekly, bi-weekly, monthly, quarterly, semi-annually, or annually
Export the data into an excel sheet
Use excel’s function to create visual graphs and charts
Copy and paste the data into the respective reporting medium
To create an on-page SEO report, you need first to determine your objective, establish your KPIs, plan out your layout and design, then decide to generate the report automatically or manually.
Below is a list of the 10 Most Important Google On-Page SEO Ranking Factors:
Secured Website – having HTTPS is now critical as cyber-attacks have a negative direct impact on visitors’ experience on a website, especially when their personal information is hacked
Metadata Keyword Optimization – ensuring the proper target keywords are optimized within all the key metadata elements such as title tag, meta description, header tags, image alt tags, schema markups, and more are essential to any website’s organic keyword ranking performance
Content – they say content is king, which has consistently stayed true today and most likely for the future. Still, it’s all about the unique topic you select, the structure and layout you choose to present the information for voice and visual search, and most importantly, should be spelling/grammar free, easy, and natural to read for visitors.
Navigational Architecture – the entire website blueprint or how you categorize and lay out the navigational linking structure for your top-level to bottom-level pages will determine how search engines will prioritize the ranking importance of your content.
Mobile Friendliness – this is a no brainer but making sure your website is user-friendly for mobile devices including phones and tablets so that visitors do not bounce out and not come back to your website
Page Speed – yes, this is important for SEO because when people don’t have time and may lose patience especially when they are about to use their credit card to pay for something, they want to make sure their information does not seem like it’s getting lost somewhere.
User Experience – how you make it easy for visitors to find and get to where they want to receive their information and accomplish their goals is self-explanatory. It’s just like customer service. The better your service or experience, the more likely they will return to you, and Google’s ranking factors will correlate to better keyword ranking performance.
Internal and External Linking – this is the key to Google’s winning algorithm versus all the other search engines. They built a linking system where it’s almost like a voting system. The more links or votes with proper anchor text means more entities recognize your authority and trust your expertise in whatever information, products, or services you have to provide.
URL Structure – having search and keyword friendly is important and making sure you use subfolders to categorize your content pages will make it easier for both crawlers and users to know how to navigate your website
Social MediaAmplification – this marketing channel is a growing channel due to influencers’ backing and great features added to new social platforms. In the same way, both social media and SEO can work together to gain more “votes” from audiences that may not only use search and help drive them from the social space. Some of them allow content to be search engine friendly as well.
The 10 most important SEO ranking factors are security, metadata, content, navigation, mobile friendliness, page speed, user experience, links, URL, and amplification.