YouTube has become one of the most popular platforms for content creators to share videos and engage with their audience. With over two billion monthly active users, it’s no surprise that YouTube is also a highly competitive space. So, if you want your videos to stand out and attract more viewers, you need to optimize them for search engines using SEO (Search Engine Optimization) strategies.
One crucial component of YouTube SEO is keyword research, which helps you understand what people are searching for on the platform and how to target those keywords in your video content. Fortunately, several free SEO keyword research tools can help you identify the right keywords for your videos and improve your chances of ranking higher in search results.
In this article, we’ll explore two best and most important free SEO keyword research tools that can help you boost and grow your YouTube video views. These tools are easy to use and can provide valuable insights into your videos’ most relevant and high-performing keywords. Incorporating these tools into your YouTube SEO strategy can increase your website visibility, attract more video viewers, and ultimately grow your channel.
1. Google Trends for YouTube
Google Trends is a free tool offered by Google that allows users to explore the popularity of search terms and topics over time. It is an excellent resource for YouTube creators who want to optimize their content for search engines and attract more video viewers.
With Google Trends, you can track the performance of specific keywords on YouTube and other search engines. The tool provides valuable insights into a keyword’s popularity, the geographical location of users searching for the keyword, and any seasonal trends or fluctuations that may impact search volume.
In addition to tracking keyword performance, Google Trends also allows you to compare the popularity of multiple keywords over time, helping you identify which terms are most relevant and valuable to your content. You can also use the tool to explore related topics and queries, which can provide ideas for new video content or help you expand your existing content strategy.
Overall, Google Trends is a powerful tool for YouTube creators who want to stay on top of search trends and optimize their videos for maximum visibility and engagement. By incorporating data from Google Trends into your keyword research and content strategy, you can attract more viewers to your videos and grow your channel.
2. Ahrefs YouTube Keyword Tool
Ahrefs is a popular SEO tool that provides a wide range of features to help content creators optimize their websites and YouTube channels for search engines. One of its key features is the YouTube Keyword Tool, which allows users to research relevant keywords and phrases to their videos and media.
The Ahrefs YouTube Keyword Tool provides users with a comprehensive analysis of any keyword, including search volume, difficulty score, and the number of clicks the top-ranking videos receive. This information is valuable for creators looking to optimize their videos for search engines and attract more viewers.
In addition to keyword analysis, the Ahrefs YouTube Keyword Tool provides suggestions for related keywords and phrases that creators can use to expand their content strategy and attract more viewers. The tool also provides insights into the performance of competitors’ videos, allowing creators to identify new opportunities and stay ahead of the competition.
Overall, the Ahrefs YouTube Keyword Tool is a powerful resource for YouTube creators who want to optimize their videos and channels for search engines. By incorporating data from the tool into their content strategy, creators can attract more viewers, increase engagement, and grow their audience over time.
Summary
YouTube is a highly competitive platform, and SEO strategies are essential for standing out and attracting viewers. Keyword research is a crucial component of YouTube SEO, and two free tools that can help with this are Google Trends and the Ahrefs YouTube Keyword Tool. Google Trends tracks keyword performance, compares keyword popularity, and explores related topics and queries. The Ahrefs tool comprehensively analyzes keywords, including search volume, difficulty score, and competitor performance. These tools can help optimize videos for search engines, attract more viewers, and grow your channel.