What is the Difference Between On Page and Off Page SEO?

On Page vs Off Page SEO

The difference between on-page SEO and off-page SEO is the former focuses on ensuring the website shows up in search results for crawlers and searchers. At the same time, the latter amplifies the website using external website resources to help build its trust and authority.

What is the Definition of On-Page SEO?

On-page SEO optimization refers to the actual website elements we will be adjusting such as the coding (metadata), textual content (headers, body text image alt text), URL, images, internal links, mobile friendliness, and page speed.

What is the Definition of Off-Page SEO?

Off-page SEO is the adjustment of backlinks, social signals, and other web properties that are not the website being optimized.

On-Page SEO Techniques

On Page SEO Techniques
Source: https://thumbs.dreamstime.com/z/page-seo-search-engine-optimization-page-meta-title-54654114.jpg

Some of the on-page SEO techniques are listed below:

  • Content Production
  • Metadata Optimization
  • Content Optimization
  • Content Formatting
  • Image Optimization
  • URL Optimization
  • Inbound Link Optimization

Off-Page SEO Techniques

Off Page SEO Techniques
Source: https://www.getfoundquick.com/wp-content/uploads/2022/08/shutterstock_280754858.jpg

Some of the off-page SEO techniques are listed below:

  • Influencers’ Partnership
  • Guest Post/Blogging
  • Social Media Optimization
  • Forum Backlinking
  • Directory Submission
  • Article Submission


In summary, the on-page SEO techniques include content production and formatting, metadata, image, URL, and internal link optimization. In contrast, off-page SEO techniques include influencers, guest posts, social media, forum linking, and directory and article submissions.

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