A Guide to Creating a Free Sample SEO Report Format

seo report

Perhaps your clients or reporting managers/bosses are not finding your SEO reports valuable. It’s possible that they are not even taking the time to review them despite the considerable effort you put into creating them. Here, we can assist you in crafting a complimentary sample SEO report format that will capture their attention and offer valuable insights and recommendations. Doing so can attract more clients and ensure your senior leaders are pleased with your work.

Determine Objectives

determine seo objectives

Determining the primary objective of your free sample SEO report format is crucial. Various target audiences may have distinct preferences regarding the insights they seek from a report. Here are some potential goals to consider:

It is important to avoid spreading your focus across too many goals and instead concentrate on a select few. Remember that some goals can contribute to the achievement of others, so understanding the interplay between these objectives is crucial for constructing a successful SEO campaign.

Establish KPIs (Key Performance Indicators)

seo kpi

To effectively persuade most business people, it is crucial to present numerical data. Using numbers and data can minimize the likelihood of constant challenges and questioning, as they provide objective evidence as long as accuracy is ensured. Here are a few key performance indicators (KPIs) to consider:

  • Organic Traffic/Clicks
    • Views, New/Returning Visitors, Clicks, Impressions, CTR
  • Engagement/Page Speed
    • Events, Duration, Scroll Depth, Events/Visit
  • Conversion
    • Conversions, Conversion Rate
  • Keyword Ranking
    • Page, Position, Average, Category
  • Technical Issues
    • Indexed Pages, Crawling Errors
  • Backlinks
    • Domain Links, Authority

Layout and Design

seo report layout and design

Ensure your free sample SEO report format maintains a professional appearance, ensuring it is easy to read and follow. Logically arrange the KPI data, establishing correlations that allow readers to grasp the big picture connecting them. Use clear headers at the top and divide the report into separate sections for detailed information located at the bottom. It should be effortless for readers to locate the desired information swiftly and easily.


SEO Report Recommendation Plan
Source: https://thumbs.dreamstime.com/z/seo-plan-15640423.jpg

The next most important part of a free sample SEO report format is the insights and recommendations that you can offer to your report viewers. It’s important to summarize these and prioritize them by the level of effort and significant impact on their KPIs. Make sure the next steps are clear and broken out into multiple steps.

How to Make a Free SEO Report

Before creating your free sample SEO report format, you need to do the following:

  1. Setup Google Search Console, Google Analytics, and the SEO tool that can monitor keyword rankings, technical issues, and backlinks
  2. Create a reporting sample template using PowerPoint, Excel, or Word document

There are 2 ways to build an SEO report, and below are the steps to follow:

1. Automatic

  1. Connect the tools’ API to integrate the data
  2. Select the platform (Google Looker Studio, Power BI, tools’ dashboards, etc.) to integrate the tool data
  3. Customize the design, KPIs, insights, and recommendations

2. Manual

  1. Figure out which KPIs data are in which tools
  2. Filter the data by using the same time frame you want to measure daily, weekly, bi-weekly, monthly, quarterly, semi-annually, or annually
  3. Export the data into an excel sheet
  4. Use excel’s function to create visual graphs and charts
  5. Copy and paste the data into the respective reporting medium


If clients or reporting managers do not value your SEO reports, we can help you create a complimentary sample format that captures attention and provides valuable insights. By prioritizing objectives, establishing key performance indicators (KPIs), designing a professional layout, and offering clear recommendations, you can attract more clients and ensure the satisfaction of senior leaders. We guide determining objectives, setting KPIs, arranging data logically, and creating a report format using automatic or manual methods. Let us assist you in crafting effective SEO reports.

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