SEO (Search Engine Optimization) is optimizing a website to improve its visibility and ranking on search engine results pages (SERPs). Main goal is to increase organic traffic by improving its relevance, authority, and trustworthiness for search engines like Google.
SEO involves a range of techniques and strategies that aim to improve the website’s visibility. This includes keyword research 🔍, on-page optimization📝, off-page optimization 🔗, content creation, and website analytics 📊. Websites can then improve their keyword ranking, attract more organic traffic, and ultimately increase their website’s conversions and revenue.
In summary, SEO is optimizing websites to rank higher on search engine results, to increase organic traffic to the site.
How does it work?
Here are the main steps involved in how SEO works:
- Keyword Research 🔎: SEO begins with researching the keywords that people use to search for products or services related to a business. By identifying the keywords that are relevant to a business, website owners can optimize their website’s content to rank higher for those keywords on SERPs.
- On-page Optimization 📝: On-page optimization involves optimizing the content and structure of a website to make it more accessible and relevant to search engines. This includes optimizing meta tags, headings, content, images, and URLs to include relevant keywords. This all makes it easier for search engines to crawl and understand the content of a website.
- Off-page Optimization 🔗: Off-page optimization involves building links from other websites to a website. Search engines view links to a website as a vote of confidence in its relevance and authority. By building high-quality links from other reputable websites, website owners can improve their website’s authority and ranking on SERPs.
- Content Creation 📄: SEO involves creating high-quality, relevant, and engaging content that appeals to both search engines and users. Regularly create new content that targets relevant keywords and provides value to users. Website owners can then improve their website’s relevance, authority, and trustworthiness.
- Analytics 📊: SEO involves monitoring and analyzing website traffic, user behavior, and other metrics to identify areas for improvement and measure the effectiveness of SEO strategies. By regularly analyzing website data, website owners can refine their SEO strategies to improve their website’s visibility and ranking on SERPs.
In summary, SEO works by optimizing a website for search engines to improve its relevance, authority, and trustworthiness, attract more organic traffic, and increase its website’s conversions and revenue.