Maybe you want to start your career in SEO, or you already have experience and want to continue to build up your knowledge. Recently, Google has started a digital training program called Digital Garage, and below are their free SEO-related training courses.
1. Get Started with Search
This Google free training course has 6 lessons that last for 45 minutes. It will teach you about how search engines work and how to improve your website’s search visibility in the search results. You will also learn the difference between SEO and SEM and why paid ads can help your digital strategy.
Below are the main topics:
- Search Engine Basics
- How Search Engines Work
- How Search Engines See the Web
- Organic Search Explained
- Paid Search Explained
- Google Search Console
2. Get Discovered with Search
This Google free training course has 5 lessons lasting 35 minutes. This lesson will show you how to develop an SEO plan, identify keywords to target, and tools to help you measure your performance.
Below are the main topics:
- Intro to SEO
- Importance of SEO Plan
- SEO Process
- How to Choose Keywords
- Setting Realistic SEO Goals
3. Make Search Work for You
This Google free training course has 3 lessons that last 25 minutes. It will teach you how to optimize web content using the most effective methods to save time and resources. You will learn how to optimize meta tags, build backlinks, and global SEO.
Below are the main topics:
- Making Your Web Pages Search Friendly
- How Other Websites Can Work for You
- Cross Borders with SEO
Summary
In Google’s “Get Started with Search,” you will learn how the search engine works. In “Get Discovered with Search,” you will learn how to put an SEO plan together, and in “Make Search Work for You” you will learn how to execute the SEO plan.